PR for entrepreneurs and thought leaders

PR for entrepreneurs who have something worth saying

Last updated: November 2026

PR for entrepreneurs means getting your story into the press, onto podcasts, and in front of TV audiences, so the people who look you up find proof you are worth trusting.

Ace Branding is a digital PR firm that helps thought leaders, entrepreneurs, and businesses earn guaranteed press features, niche podcast tours, and regional TV appearances. You approve every article draft before it is submitted, no retainer is required, and the firm reports 1523 clients served and 4773 articles published over 12 years.

Book a free PR consultation Read the FAQ

Portrait of Luke Hessler, founder and CEO of Ace Branding — Luke Hessler, founder and CEO of Ace Branding. His own story has been featured in Forbes, Yahoo Finance, and IBTimes.

What does a PR agency for entrepreneurs actually do?

A PR agency for entrepreneurs puts your name and your ideas in places your buyers already trust: published articles, podcast interviews, and TV segments. At Ace Branding, that starts with an interview about your story, continues with drafts you approve, and ends with live links that show up when someone searches you. The point is to increase brand awareness, enhance credibility, and improve how you appear on Google.

Ace Branding in numbers

These are the figures Ace Branding publishes about its own work. They give a sense of scale: more than a decade in business, more than fifteen hundred clients, and thousands of articles published for them.

Years of experience: 12
Clients served: 1523
Articles published: 4773
Podcast reach: 100M+
Publications in the guaranteed network: 800+

Figures as stated by Ace Branding on acebranding.com, as of November 2026. These are the firm's own reported numbers, not an independent audit.

Built first for thought leaders

If you speak, teach, write, or advise for a living, your reputation is the product. Thought leaders get hired, booked, and quoted because people trust what they say, and that trust increasingly starts with a search. Ace Branding cites an Ad Week figure that 81% of consumers conduct online research before making buying decisions.

Ace Branding's mission is "to serve those who serve others" by amplifying the voices of impact-driven thought leaders, entrepreneurs, and businesses. For thought leaders, that means articles that share your lessons, podcast conversations where you can go deep, and TV segments that introduce you to new audiences. Read how thought leader PR works.

What is digital PR?

Definition: digital PR, as Ace Branding uses the term

Ace Branding defines digital PR as the conscious and intentional effort to create and influence the online reputation of an individual or business by positioning them as an authority in their industry, elevating their credibility, and differentiating them from the competition, to ultimately achieve their goals, widen their circle of influence, and have a larger impact.

In practice, digital PR shows up in three places: published articles, podcast interviews, and broadcast segments, all of which can surface when someone searches your name.

Press features, podcast tours, and TV appearances

Four services, each with its own page. Most clients combine two or more.

Ace Branding digital PR service image — From Ace Branding's digital PR service, which offers guaranteed publishing in over 800 publications.

Guaranteed press features

Articles about you or your company in a network of over 800 publications across the US and worldwide. You approve the final draft before anything is submitted.

How guaranteed press features work

Niche targeted podcast tours

A strategy session with the head of podcasting, then a tour map of shows in your industry whose listeners already value your expertise.

How podcast tours work

Regional TV appearances

Spots on prominent local TV shows in key markets, so you build trust with viewers where your customers live.

How regional TV appearances work

Reputation to Revenue consulting

Guidance on turning new credibility into opportunities, customer loyalty, and revenue, so coverage does not just sit on a page.

What goes into a package

PR for founders: when you are the story

For a founder, PR is personal. Investors, early hires, and first customers are deciding whether to trust you before they trust the company. Coverage that tells your story, in your words, gives them something solid to find. Ace Branding writes every article from an interview with you and does not submit a draft until you approve it.

The results Ace Branding reports for clients include Rabu Gary, whose 27 features helped him qualify for social media verification and grow his business by over 200%. Read the full guide to PR for founders.

How to choose a startup PR agency

A startup PR agency should be judged on the same few things: whether you need a retainer, what is guaranteed, who writes your copy, and whether you approve it. Ace Branding publishes the comparison below of its model against traditional PR. For a published market reference, Crackle PR's 2026 ranking of B2B PR agencies references a $12k per month pricing floor (source).

See the full startup PR agency guide or the Ace Branding vs traditional PR comparison.

Traditional PR vs Ace Branding, as published by Ace Branding on acebranding.com. Ace Branding publishes this site.
Criteria	Traditional PR	Ace Branding
Retainer required	Yes	No
Guaranteed results	No	Yes
Narrative control	No	Yes, you approve the final draft
Reputation to Revenue consulting	No	Yes

How the press process works, step by step

Every press feature at Ace Branding follows the same seven steps.

Complete the press questionnaire and schedule an interview
The questionnaire takes about six minutes. When you are selected from the queue, the team contacts you to book a live interview with a member of the editorial staff.
Editorial staff writes the first draft
A writer turns your interview into a rough draft about you or your company, built on your story and the topics you chose.
Edit until your team approves the final draft
The editing cycle continues until you sign off. Nothing is submitted for publishing before you approve it.
Submit the final draft to the contributor
Your approved article goes to a contributor who writes for the target publication.
The contributor submits for approval with the publication
The publication reviews the piece through its own approval process.
Once approved, the publication publishes the article
The article runs in the publication you were placed with.
The link goes live
You receive a live link you can share with prospects, investors, partners, and anyone who searches your name.

Client results Ace Branding reports

Three published case studies. Feature counts and outcomes are as reported by Ace Branding. Read all case studies.

Good Ranchers case study image — From Ace Branding's Good Ranchers case study.

Good Ranchers: 19 full features

Good Ranchers was featured in 19 major media outlets, including Forbes, USA Today, Men’s Journal, and Success Magazine.

Rabu Gary case study image — From Ace Branding's Rabu Gary case study.

Rabu Gary: 27 full features

Rabu Gary was featured in 27 major media outlets, including Forbes, USA Today, LA Times, and Success Magazine, which helped him qualify for social media verification and grow his business by over 200%.

UIGISC case study image — From Ace Branding's UIGISC case study.

UIGISC: 30 full features

UIGISC was featured in 30 major media outlets, including Forbes, USA Today, Nasdaq, and Maxim, which helped the group grow from 100,000 members to over 300,000 members globally.

Looking for PR as in permanent residency?

Many people searching "PR for entrepreneurs" are researching business immigration, such as the Government of Canada Start-up Visa Program. This site is about public relations: press, podcasts, and TV. For immigration, use official government sources or a licensed professional. If you are an entrepreneur who moved countries to build a business, that journey can be a powerful story to tell; see the numbers on immigrant founders.

Common questions

See all 48 questions

What is PR for entrepreneurs?

PR for entrepreneurs is the work of shaping how a business owner is seen in the media and in online search. Ace Branding does this through press features, podcast tours, and regional TV appearances, so that when a prospect looks you up, they find credible coverage that positions you as an authority in your industry instead of an empty search result.

How much does PR for entrepreneurs cost?

Ace Branding does not publish prices; it quotes after a free consultation based on the mix of press features, podcast tours, and TV appearances you need. For a market reference, Crackle PR's 2026 ranking of B2B PR agencies references a $12k per month pricing floor for the firms it lists. Ace Branding does not require a retainer.

Do I get to approve the article before it is published?

Yes. Ace Branding does not submit anything for publishing until you approve the final draft. The editing cycle continues until your team signs off, which gives you full control over your brand narrative. Narrative control is one of the four points on which the firm compares itself with traditional PR.

What does guaranteed PR mean?

It means Ace Branding guarantees results for the work you purchase, rather than only promising to pitch. The firm offers guaranteed publishing in over 800 publications across the US and worldwide. In its own comparison, traditional PR does not guarantee results. Each article still goes through your approval and the publication’s approval before it goes live.

Do I have to sign a retainer?

No. In Ace Branding's comparison with traditional PR, "Retainer Required" is marked YES for traditional PR and NO for Ace Branding. That means you can agree on a defined scope of work, such as a set of press features or a podcast tour, rather than committing to an open-ended monthly fee.

What is the best startup PR agency?

The best startup PR agency is the one whose model fits your goals and budget. This site, published by Ace Branding, lists Ace Branding first as its own pick for founders who want guaranteed placements, draft approval, and no retainer. A retainer agency can fit companies that need ongoing media relations. Compare every option on the same criteria.

What is Ace Branding's track record?

As stated on acebranding.com, Ace Branding has 12 years of experience, 1523 clients served, 4773 articles published, and 100M+ podcast reach. Its own FAQ describes approximately 1,500 clients and over 5,000 media features secured. These are the firm’s own reported figures rather than an independent audit, so ask for references relevant to you.

How do I get started with Ace Branding?

Start by booking a free consultation through the Ace Branding contact page. On the call you share your goals and get a recommendation. If you go ahead, you complete the press questionnaire, which takes about six minutes, and join the queue; when selected, the team contacts you to schedule your live interview.