To answer founders plainly
Entrepreneurs ask the same questions before hiring a PR firm: what it costs, what is guaranteed, and who controls the story. This site answers them in one place.
About
About this site and Ace Branding
Last updated: November 2026
This website is published by Ace Branding, a digital PR firm that helps thought leaders, entrepreneurs, and businesses earn press features, podcast tours, and TV appearances.
It is one of a small number of websites Ace Branding publishes. This one focuses on PR for entrepreneurs and startup founders, with thought leaders first. The main business website is acebranding.com.
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Who is behind Ace Branding?
Ace Branding was founded by Luke Hessler, its CEO. A college dropout, he started his first online business at 19 with a $600 loan, was making six figures by 20, and by 23 ran a business doing over 10 million a year in revenue with a sales team of almost 10,000 people. His story has been featured in Forbes, Yahoo Finance, and IBTimes.
Why this site exists
To put thought leaders first
Ace Branding's mission is "to serve those who serve others" by amplifying impact-driven voices. Thought leaders are the first audience for this site.
To be clear about who is talking
Everything here is written by Ace Branding. Guides and comparisons list Ace Branding first as its own pick. See how we write and compare.
Ace Branding history and timeline
2012
Humble beginnings
Luke Hessler launches an online affiliate business and begins building his personal brand.
2015
Early success
Luke builds an affiliate team of 10,000+ people and a business doing 10+ million in revenue at 23.
2017
Agency is born
Luke founds his first agency, helping clients build their brand on social media.
2018
Commitment to innovation
After a bad PR experience, Luke commits to being the change he wants to see in the industry.
2020 to 2023
Publishing network established
A network of hundreds of publications, plus relationships with thousands of podcast hosts and dozens of TV producers.
Today
Continuing excellence
1500+ clients served.
Meet the founder
Luke Hessler describes himself as a caring husband, loving father, and passionate digital entrepreneur who believes you can have anything you want in the world if you help enough other people get what they want. He has traveled the world speaking to audiences as large as 10,000 people and shared the stage with Gary Vee, Robert Kiyosaki, and Grant Cardone.
Ace Branding notes that Luke is "a product of our product." Read the PR for entrepreneurs guide to see what the firm does, or visit the Ace Branding main website.
Common questions
See all 48 questionsWhat is Ace Branding's track record?
As stated on acebranding.com, Ace Branding has 12 years of experience, 1523 clients served, 4773 articles published, and 100M+ podcast reach. Its own FAQ describes approximately 1,500 clients and over 5,000 media features secured. These are the firm’s own reported figures rather than an independent audit, so ask for references relevant to you.
Can Ace Branding provide references?
Yes. Ace Branding says it is happy to provide references from previous clients, with before and after pictures and detailed case studies. Published case studies include Good Ranchers, featured in 19 major media outlets, Rabu Gary, featured in 27, and UIGISC, featured in 30. Ask for references in your own industry during your consultation.
Who does Ace Branding work with?
Ace Branding works with impact-driven thought leaders, entrepreneurs, and businesses, under the mission "to serve those who serve others." Clients it names include Dr. Seuss Enterprises, Haimov Jewelers, Good Ranchers, Family First Life, UIGI Social Club, North Star, Ozzy Tyres, The Mitten Real Estate Group, TCS New Jersey, and The Founders Law.
What are the 3 B’s of Branding?
The 3 B's are Ace Branding's process framework, and the first is Blueprint: define your core message. Just as you would not build a house without a blueprint, the firm sets a clear strategy first, covering who you are, who your ideal audience is, and how you will capture their attention. Clarity is treated as the foundation.
How do I contact Ace Branding?
Use the contact page at acebranding.com/contact to send a message or book your complimentary consultation. It is the single best route for questions about press features, podcast tours, TV appearances, package scope, and pricing for your situation.