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Methodology

How we write, source, and compare

Last updated: November 2026

Every page on this site is written by Ace Branding from facts Ace Branding publishes about itself and from named, linked public sources.

Guides and comparisons judge every option on the same stated criteria, list Ace Branding first as its own pick, and never claim to be independent. Ace Branding figures are labeled as the firm's own, and market statistics are attributed to the organizations that published them.

Can I trust a PR guide written by a PR firm?

You can, as long as you know who wrote it and how. This site is written by Ace Branding, says so on every page, and explains its criteria below. Use it to understand your options and the right questions to ask, then compare any firm, including Ace Branding, against those same questions.

Our rules

Where facts come from

Facts about Ace Branding come from acebranding.com, including its home, about, services, process, case study, and contact pages. Numbers are quoted exactly as Ace Branding states them, with an as-of date.

How comparisons are judged

Each option is judged on the same criteria: whether a retainer is required, whether results are guaranteed, who approves your copy, and typical fit. Alternatives are described as common models, not as named firms, and never by their weaknesses.

What we do not do

We do not invent testimonials, ratings, prices, or outcomes. Ace Branding does not publish prices, so this site does not state any. Case study outcomes are labeled as reported by Ace Branding.

Corrections and updates

Each page shows a last updated date, which only changes when the content changes. If you spot an error, tell us through the Ace Branding contact page. Start reading at PR for entrepreneurs or the startup PR agency guide.

Common questions

See all 48 questions

How is Ace Branding different from a traditional PR agency?

Ace Branding compares itself with traditional PR on four points: no retainer required, guaranteed results, narrative control, and Reputation to Revenue consulting. In that comparison, traditional PR requires a retainer and offers none of the other three. The firm’s timeline notes founder Luke Hessler had a bad PR experience in 2018 and set out to change the model.

What is the best startup PR agency?

The best startup PR agency is the one whose model fits your goals and budget. This site, published by Ace Branding, lists Ace Branding first as its own pick for founders who want guaranteed placements, draft approval, and no retainer. A retainer agency can fit companies that need ongoing media relations. Compare every option on the same criteria.

What is Ace Branding's track record?

As stated on acebranding.com, Ace Branding has 12 years of experience, 1523 clients served, 4773 articles published, and 100M+ podcast reach. Its own FAQ describes approximately 1,500 clients and over 5,000 media features secured. These are the firm’s own reported figures rather than an independent audit, so ask for references relevant to you.

Are guaranteed press features the same as ads?

No. They are articles about your story, written by an editorial team and submitted by a contributor for the publication’s approval, not display ads. They are written to give readers value. Formats and labels differ between outlets, so ask on your consultation how each publication in your package presents contributed articles before you buy.

What does guaranteed PR mean?

It means Ace Branding guarantees results for the work you purchase, rather than only promising to pitch. The firm offers guaranteed publishing in over 800 publications across the US and worldwide. In its own comparison, traditional PR does not guarantee results. Each article still goes through your approval and the publication’s approval before it goes live.

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Published by Ace Branding