Press features, podcast tours, and TV appearances for entrepreneurs
Book a free PR consultationThought leader PR
Last updated: November 2026
Thought leader PR is the work of putting your ideas, not just your name, in front of the audiences who decide whether to hire, book, or follow you.
Ace Branding builds thought leader PR from three channels: guaranteed press features written from an interview with you, niche podcast tours where you can explain your ideas at length, and regional TV appearances. Every article draft goes to you for approval, so the published version sounds like you and says what you mean.
You become a recognized thought leader by sharing useful ideas in places your audience already trusts, again and again, until your name is attached to a topic. Press features give you third-party credibility. Podcasts give you depth and a direct relationship with listeners. TV gives you reach. When someone searches your name after hearing you speak, they find all three.
A coach, consultant, author, speaker, or expert founder sells trust. Ace Branding cites an Ad Week figure that 81% of consumers conduct online research before making buying decisions. For a thought leader, that research is often a search of your name. What appears there either supports the first impression or undercuts it.
Ace Branding founder Luke Hessler built his own reputation before building the firm. He has spoken to audiences as large as 10,000 people, shared stages with Gary Vee, Robert Kiyosaki, and Grant Cardone, and been featured in Forbes, Yahoo Finance, and IBTimes. The firm's mission is "to serve those who serve others."
Ace Branding writes articles about you using your story, on the topics you want to discuss. The stated goal is that each article provides value to the reader rather than simply putting your name in a headline. That is what makes coverage useful for a thought leader: it carries your ideas.
A podcast tour begins with a strategy session with Ace Branding's head of podcasting, who builds a tour map of shows aligned with your brand and message. The firm reports a podcast reach of 100M+ and relationships with thousands of podcast hosts. How podcast tours work.
Most thought leaders start with press features, because published articles become the proof that makes podcast hosts and TV producers say yes. Then a podcast tour carries your ideas to engaged niche audiences. Regional TV appearances follow when you want to reach a broader audience in key markets.
Alongside the media, Ace Branding's Reputation to Revenue consulting helps you use your new credibility: what to show prospects, how to reference your coverage, and how to turn attention into bookings or clients. See digital PR packages for how these pieces combine, or return to the PR for entrepreneurs overview.
Figures as stated by Ace Branding on acebranding.com, as of November 2026. These are the firm's own reported numbers, not an independent audit.
Thought leadership PR positions a person, not just a company, as a trusted voice on a topic. At Ace Branding that means articles built from your own story and expertise, podcast interviews on shows your audience already listens to, and TV segments where you explain what you know. The aim is content readers value, not just your name in a headline.
Yes, thought leaders are a core audience. Experts who want their ideas taken seriously benefit from coverage they can point to when someone searches their name. Ace Branding founder Luke Hessler has had his own story featured in Forbes, Yahoo Finance, and IBTimes, and has spoken to audiences as large as 10,000 people.
The topics depend on what you want to discuss. Ace Branding writes each article about you or your company using your story, shaped around the subjects you choose during the interview. The aim is a piece that gives readers something useful, so expect your expertise and lessons to lead, with your achievements supporting them.
Yes. Ace Branding does not submit anything for publishing until you approve the final draft. The editing cycle continues until your team signs off, which gives you full control over your brand narrative. Narrative control is one of the four points on which the firm compares itself with traditional PR.
Onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they build a tour map of podcasts that fit your niche, brand, and message. The service is designed to place you on influential shows in your industry whose listeners already value your kind of expertise.
Often both, but for thought leaders the person usually comes first. Ace Branding writes articles about you or your company using your story, and the topics depend on what you want to discuss. Many founders find that a strong personal profile carries the company with it, because people tend to trust people before they trust logos.
It can help with how your name appears in search. Improving SEO is one of the three goals Ace Branding lists for digital PR, alongside brand awareness and brand credibility. The firm works to optimize your Google reputation so you control the narrative when people search your name or brand. No one can honestly guarantee specific search rankings.
Book a complimentary, no obligation PR consultation with Ace Branding. Share your story and goals, and get a recommendation for press features, podcast tours, or TV.
Published by Ace Branding
